Business must innovate faster to stay a head of competition. We must offering to retain clients. And, we should understand client behavior to identify un-met needs and acquire new clients. To do all of this, we must look for new models of innovations. In Darwin’s words: “ It is the one the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change”. To keep survive in the changing world, we should looking these changes from a very different perspective – thing out of the box, and should always stay a head beyond any competition and innovations. Loyalty through good service is no longer a formula but loyalty through faster innovation is the real winning.